by Kelly Lindenau | Apr 13, 2022 | Blog
Marketers are no longer using their mother’s intent data — as with most B2B staples, intent data has rapidly evolved and now has a range of uses that includes everything from proactively identifying in-market accounts to flagging churn signals in existing...
by Kelly Lindenau | Apr 12, 2022 | Industry News
Avionos, a company that helps design and implement marketing and commerce solutions for B2B brands, released Sample Orders for Acquisitions and Retention (SOAR) to enable marketers to offer sample orders to new and existing customers. SOAR’s goal is to help...
by Kelly Lindenau | Apr 12, 2022 | Demanding Views
B2B marketers have turned an important corner in their ABM approach: With most prospects working from home, many practitioners are starting to incorporate more B2C-style strategies. The lesson the Covid-19 pandemic taught B2B marketers is that an “account” is actually...
by Kelly Lindenau | Apr 11, 2022 | Industry News
Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide...
by Kelly Lindenau | Apr 11, 2022 | Industry News
Qualified, a pipeline generation platform for revenue teams that use Salesforce, launched the Pipeline Cloud, a new set of technologies and processes designed to help modern B2B companies generate cost-effective pipeline quicker. The Pipeline Cloud was created to...
