by Kelly Lindenau | Feb 28, 2022 | Demanding Views
Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The declaration seemed outrageous at the time, but it proved true as early as 2015. Over the last 10 years, technology has accounted for the largest...
by Kelly Lindenau | Feb 23, 2022 | Solution Spotlight
Driven by ZoomInfo’s unrivaled B2B data, MarketingOS aims to enable sales and marketing teams to work cohesively to convert leads into buyers, maximizing a previously untapped opportunity for collaboration and efficiency. Back-Of-The-Box Details MarketingOS is...
by Kelly Lindenau | Feb 23, 2022 | Industry News
Technology media company IDG Communications rebranded as Foundry to mark its transformation from legacy media network to integrated marketing technology and data provider. As Foundry, the company plans to pair large-scale first-party data with a combination of...
by Kelly Lindenau | Feb 23, 2022 | Industry News
ABM platform RollWorks, a division of NextRoll, partnered with software marketplace G2 to help mutual customers capture multi-faceted, account-level intent signals to better identify and prioritize the right accounts across the entire ABM...
by Kelly Lindenau | Feb 23, 2022 | Demanding Views
For many sales teams, the start of a new calendar year means the annual sales kickoff (SKO) is forthcoming. Integrated with business objectives, these internal events educate and inspire sales teams to reach their goals. But in today’s hybrid world, sales...
