by Kelly Lindenau | Feb 16, 2022 | Industry News
Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX Certification is designed to lead participants through a five-step process of creating an ABX strategy, defining goals, measuring...
by Kelly Lindenau | Feb 15, 2022 | Industry News
Clearbit, a marketing intelligence solutions provider, released a new Data Activation Platform designed to help B2B marketing teams create demand, capture intent and optimize their pipeline. The integrated solution leverages Clearbit’s database to provide...
by Kelly Lindenau | Feb 14, 2022 | Demanding Views
Think about the last business purchase you made — how did you decide what to buy? Did you weigh all the pros and cons? Did you do a careful cost-benefit analysis or pore over a 50-page analyst report? No, of course you didn’t. I bet you did two things: First,...
by Kelly Lindenau | Feb 14, 2022 | Industry News
Brightcove, Inc., an online video platform, appointed Marc DeBevoise as CEO and Board Director. DeBevoise will succeed Jeff Ray and assume his responsibilities on March 28. DeBevoise brings more than 20 years of experience in technology, media, direct-to-consumer and...
by Kelly Lindenau | Feb 10, 2022 | Industry News
ZoomInfo, a GTM software, data and intelligence platform, introduced RevOS, its new operating system for revenue professionals. The product ecosystem seeks to provide a unified system for sales, marketing, operations and recruiting teams by delivering the data,...
