by Kelly Lindenau | Jan 7, 2022 | Demanding Views
CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is especially true for the upcoming years as the C-suite looks to catch up on the revenue they lost...
by Kelly Lindenau | Jan 6, 2022 | Industry News
People.ai, a RevOps and Intelligence (RO&I) platform, named Mariana Prado Cogan as its Chief Marketing Officer. In her new role, Cogan will help scale GTM efforts to expand the company’s RO&I offerings, including its AI-driven SmartData platform that...
by Kelly Lindenau | Jan 6, 2022 | Industry News
Brand Wings, a software-as-a-service (SaaS) solution, released its Email Campaign Builder as part of its sales enablement platform. The new feature is designed to help sales reps send highly personalized, brand-compliant emails to their contacts and receive...
by Kelly Lindenau | Jan 5, 2022 | Financial News
Mperativ, a revenue marketing platform, received $6 million in funding that includes a new $5 million Series A round led by GFT Ventures with participation from Heroic Ventures and Westwave Capital, as well as a prior $1 million seed round. With the new capital,...
by Kelly Lindenau | Jan 5, 2022 | Blog
Happy New Year! Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to...
