by Kelly Lindenau | Jan 14, 2022 | Financial News
Sales enablement platform Highspot raised $248 million in Series F funding, bringing its total valuation to $3.5 billion. New investors B Capital Group and D1 Capital Partners led the round with participation from existing investors ICONIQ Growth, Madrona Venture...
by Kelly Lindenau | Jan 13, 2022 | Industry News
Custom Ink, a custom apparel and accessories provider, acquired Printfection, an enterprise swag management platform that helps companies create, store, manage, track and distribute their custom swag and gifts. Printfection offers a subscription-based model that...
by Kelly Lindenau | Jan 12, 2022 | Industry News
Event software companies MeetingPlay and Aventri merged their complementary offerings to become a full-service event software provider and received a growth equity investment from Sunstone Partners and Camden Partners. The two companies will integrate...
by Kelly Lindenau | Jan 11, 2022 | Industry News
SmartBug Media, an inbound marketing agency, promoted Jen Spencer to CEO effective Feb. 1, 2022. Ryan Malone, SmartBug’s Founder and current CEO, will continue serving the company in his role as Chairman of the Board. Spencer started at...
by Kelly Lindenau | Jan 11, 2022 | Blog
For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of faith because although they recognize its importance, many programs simply don’t deliver significant, measurable results. But there’s a...
