by Kelly Lindenau | Aug 29, 2024 | Industry News
Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to uncover the real drivers behind B2B buying decisions. According to the company, the study — which includes more than 14,000...
by Kelly Lindenau | Aug 28, 2024 | Industry News
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly in its “buzzword” days. With studies showing that 94% of B2B...
by Kelly Lindenau | Aug 27, 2024 | Blog
Effective SEO strategies hinge on a robust foundation of user-centric content — and when practitioners can create in-depth, informative pieces that address user needs, remove friction and demonstrate subject matter expertise, they can significantly boost search...
by Kelly Lindenau | Aug 21, 2024 | Blog
When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT and similar tools, those large language models don’t allow salespeople to go much...
by Kelly Lindenau | Aug 20, 2024 | Blog
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At the B2B Marketing Exchange East (#B2BMX East), Jeanne Hopkins,...
