by Kelly Lindenau | Oct 7, 2021 | Industry News
ABM platform RollWorks, a division of NextRoll, appointed Mihir Nanavati as its new President. Nanavati, former EVP of NextRoll, has led RollWorks from inception to launch, paving the way for enhanced service offerings such as the latest release of Journey Events and...
by Kelly Lindenau | Oct 6, 2021 | Industry News
Consumer streaming services hold the lion’s share of the at-home entertainment market, with predictions estimating these services will generate $184 billion by 2027. On-demand video services are one of modernity’s simple pleasures, and various B2B...
by Kelly Lindenau | Oct 5, 2021 | Industry News
Data collection and analysis presents a slippery slope for marketers, especially in today’s digital-driven world. Although ease of data collection is at an all-time high, nearly 25% of marketers don’t have a formal data acquisition strategy in place and...
by Kelly Lindenau | Oct 4, 2021 | Demanding Views
Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence of both marketing campaigns and sales actions on revenue related transactions. To make it work, you need the ability to collect engagement data...
by Kelly Lindenau | Sep 30, 2021 | Blog
There’s nothing quite like attending a concert and hearing that one lyric that just resonates with you —one that gives you chills and reminds you why you love that band so much. For the Best of #B2BMX team, we’ve had that feeling all week at the Best...
