by Kelly Lindenau | Aug 20, 2024 | Industry News
Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation platform, to offer Contentful customers a scalable, AI-driven personalization solution. The combined offering seeks...
by Kelly Lindenau | Aug 13, 2024 | Industry News
AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI solutions to help businesses decrease the time required for data...
by Kelly Lindenau | Aug 13, 2024 | Industry News
Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions that lead to account growth. Specifically, the new...
by Kelly Lindenau | Aug 8, 2024 | Industry News
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent GTM by leveraging generative AI to amplify 1:1 human-centric selling....
by Kelly Lindenau | Aug 7, 2024 | Industry News, News Brief
InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform, to help bolster InMarket’s data analytics and measurement capabilities. The company hopes the acquisition will...
