by Kelly Lindenau | Sep 9, 2021 | Industry News
ZoomInfo, a go-to-market (GTM) software provider, acquired RingLead, a data quality management platform, to enable companies to streamline and execute GTM motions at scale based on high-quality, actionable data. RingLead’s platforms features a user-friendly,...
by Kelly Lindenau | Sep 8, 2021 | Industry News
Acquia, an open digital experience platform (DXP), will acquire Widen, a digital asset management (DAM) provider, to help maximize and scale its digital assets. Widen’s platform unites content such as media, product information and marketing copy in a single...
by Kelly Lindenau | Sep 8, 2021 | Industry News
By definition, a go-to-market (GTM) plan seems relatively straightforward: It details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. However, successful implementation is no easy feat...
by Kelly Lindenau | Sep 7, 2021 | Industry News
Ambition, a sales management software provider, integrated with Microsoft Teams to help sellers and revenue teams evaluate their performance using real-time data, leverage more impactful incentives and competitions to drive business and celebrate individual or team...
by Kelly Lindenau | Sep 7, 2021 | Demanding Views
New social norms, behaviors and technologies are just a few ways that the Covid-19 pandemic forever altered our lives. From how we interact with each other to our content consumption patterns, everything about our world is different, and B2B marketing is no exception....
