by Kelly Lindenau | Jan 5, 2024 | Industry News
Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that’s designed to enable brands to measure the impact of exposure across linear TV and...
by Kelly Lindenau | Jan 5, 2024 | Demanding Views
We’re living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which makes cutting through the noise to reach your target audience increasingly difficult. For the Arbor Day Foundation, a nonprofit that uses...
by Kelly Lindenau | Jan 4, 2024 | Industry News
Integral Ad Science (IAS), a global media measurement and optimization platform, announced the general availability of its Quality Attention measurement product, which seeks to unify media quality and eye tracking with machine learning. Quality Attention uses advanced...
by Kelly Lindenau | Jan 4, 2024 | Industry News
ON24, a webinar software and virtual event platform, revealed that its annual launch event — ON24 Next — will take place on Jan. 24, 2024. Spanning the regions of North America, Europe and Asia-Pacific, the online event is designed to help enterprises understand...
by Kelly Lindenau | Jan 2, 2024 | Solution Spotlight
Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name throughout their entire buyer journey. The company seeks to help B2B businesses turn ads into sales multipliers by: Running person-based ads in sync with...
