by Kelly Lindenau | Jul 18, 2023 | Demanding Views
B2B brands are often years behind their B2C counterparts on digital transformation. Most successful B2C companies recognized long ago that they needed to digitize and create personalized, convenient experiences to acquire and retain customers. But many on the B2B side...
by Kelly Lindenau | Jul 17, 2023 | Blog
Despite 96% of B2B marketers indicating that they have a documented ABM strategy, 40% are still struggling with aligning marketing and sales, 27% face difficulties with personalizing content for their target accounts and 22% cite cost as a challenge. But don’t...
by Kelly Lindenau | Jul 14, 2023 | Demanding Views
Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent data as evidence that the prospect is ready to buy, only to realize intent data alone is insufficient proof. Precision is everything: Targeting the wrong prospects due to...
by Kelly Lindenau | Jul 12, 2023 | Industry News
Uberflip, a content experience platform and sales engagement technology, revealed the latest improvements to its digital sales room (DSR) product, Sales Assist. The enhancements include allowing sales teams to create personalized pages packed with the sales collateral...
by Kelly Lindenau | Jul 7, 2023 | Industry News
ZoomInfo, a go-to-market (GTM) platform, teamed up with Databricks, a data and AI company, to deliver ZoomInfo’s B2B data directly to customers in the Databricks Marketplace. ZoomInfo’s Data-as-a-Service (DaaS) product seeks to enable businesses...
