by Kelly Lindenau | Jan 6, 2023 | Industry News
Allego, a sales enablement platform provider, released new research on sales content in partnership with B2B DecisionLabs, a B2B research and advisory firm. “Getting Sellers Engaged” discusses the results of a two-part behavioral research study that sought to reveal...
by Kelly Lindenau | Jan 6, 2023 | Demanding Views
In Q3 2022, U-Haul, TIC International, TikTok and Uber announced that they experienced data security breaches, highlighting the increased importance of data privacy and security — and B2B marketers are no different. Ensuring data privacy across every touchpoint...
by Kelly Lindenau | Jan 5, 2023 | Case Studies
Lionsgate, the entertainment giant behind cult classics like “The Hunger Games,” “Twilight” and “John Wick,” is no stranger to grabbing the attention of movie- and tv-watchers alike. Still, the production company sought a robust solution that would further strengthen...
by Kelly Lindenau | Jan 3, 2023 | Industry News
TechTarget, Inc., a B2B intent data provider, promoted Rebecca Kitchens from Executive Vice President and Publisher to President. The company also expanded Chief Revenue Officer (CRO) Steve Niemiec’s responsibilities, giving him the additional title of Chief...
by Kelly Lindenau | Jan 3, 2023 | Industry News
The global economic outlook is bleak — in a survey conducted by the World Economic Forum, seven out of 10 economists believe a recession is at least somewhat likely. With that in mind, many organizations are shifting budgets and coming under increased pressure to...
