by Kelly Lindenau | Jan 3, 2023 | Demanding Views
Flagship (or tentpole) events have played an essential role in many business strategies for decades. However, amongst a crippling pandemic, labor shortages and a drawn-out period of challenging economics, some of the excitement around events — and their business value...
by Kelly Lindenau | Dec 20, 2022 | Industry News
Casted, a podcast and video marketing platform for B2B marketers, launched Casted for Startups, a new program designed to help startup companies expand the reach of their branded podcasts and video content to boost ROI and improve sales outcomes. The new program...
by Kelly Lindenau | Dec 20, 2022 | Industry News
Demandbase, a go-to-market (GTM) platform, revealed its new Workspaces capability, which was created to go beyond just filtering data by enabling teams to create account partitions that keep data and activities separated across business units. Capabilities that can be...
by Kelly Lindenau | Dec 19, 2022 | Solution Spotlight
Clearbit is a marketing intelligence solution that aims to help B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures and First Round Capital. The Lowdown...
by Kelly Lindenau | Dec 16, 2022 | Demanding Views
Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for marketing and sales to develop their plans in parallel, unfortunately ending with plans that are out of sync with one another. But that is only one of the traps that...
