by Kim Zimmermann | Jan 24, 2013 | Industry News
Silverpop, a digital marketing technology provider, reported that in 2012 new business grew 40% and it signed 380 new customers, with one-third of those choosing the company’s marketing automation offerings. Of the 380 customers added last year, more than...
by Kim Zimmermann | Jan 23, 2013 | Industry News
NetProspex, a provider of B2B data services, released its B2B Marketing Data Benchmark Report, which found inaccuracies or missing data in a sizeable number of the more than 100 million marketing records it examined. “What we found is that there is room for...
by Kim Zimmermann | Jan 23, 2013 | Industry News
While there are some concerns floating around the blogosphere about how well Eloqua is matched with Oracle and how the acquisition will impact the marketing automation vendor and the marketplace overall, most users and partners seem to be taking a wait-and-see...
by Kim Zimmermann | Jan 23, 2013 | Solution Spotlight
Enterprise technology from OptifiNow bridges the gap between marketing generated leads and sales converted customers. Marketing professionals use OptifiNow to manage leads and to create campaigns to nurture those leads into qualified sales opportunities. Sales...
by Kim Zimmermann | Jan 23, 2013 | Demanding Views
By Joe Cordo, CMO, Extraprise When marketers identify the need to leverage transactional and behavioral data they are making a conscious decision to build a marketing data structure that is optimized for lifecycle marketing. Forrester Research defines the four stages...
