by Kim Zimmermann | Aug 21, 2015 | Industry News
Intuit plans to sell off several parts of its business, including its Demandforce marketing automation solution designed for SMBs. The company will also divest its QuickBase and Quicken units to focus on its small business operating system and Turbo Tax division. The...
by Kim Zimmermann | Jul 22, 2015 | Industry News
As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward tighter integration of their CRM and marketing automation systems to achieve greater visibility into the customer journey, improve lead quality and...
by Kim Zimmermann | Jul 16, 2015 | Financial News
Demandbase, a provider of account-based marketing (ABM) technology, has raised $30 million in equity financing to bring the company’s total funding to more than $90 million. The company plans to use the investment to accelerate the growth of its ABM solution in...
by Kim Zimmermann | Jul 16, 2015 | Industry News
Demand Spring will partner with Vidyard to offer a video marketing consulting service for B2B marketers, positioning users to generate more qualified leads and accelerate the sales pipeline with video content. While 95% of marketers report that video is becoming...
by Kim Zimmermann | Jul 15, 2015 | Solution Spotlight
BrightTALK upgraded its Marketo connector that is designed to automate data sharing between the webinar and marketing automation platforms. Features/Functions BrightTALK’s Marketo connector synchronizes once an hour, automatically sharing BrightTALK data with...
