by Kim Zimmermann | Jan 2, 2015 | Industry News
Act-On Software announced that Mikogo, a manufacturer of desktop-sharing software for online meetings and web conferencing, has adopted Act-On to overhaul its lead management process. Using Act-On’s automated programs, Mikogo has achieved a 30% increase in...
by Kim Zimmermann | Dec 31, 2014 | Industry News
Alinean, a provider of marketing and sales tools for B2B companies, announced the launch of a new online portal with tools and assessments designed to help marketing and sales teams measure ROI. The free portal, named I Want My ROI, is positioned to help benchmark...
by Kim Zimmermann | Dec 29, 2014 | Industry News
Appboy, a provider of marketing automation for mobile apps, launched conversion tracking capabilities designed to enable marketers to set custom campaign goals and monitor user interactions with messages. The feature is designed enable marketers analyze the path to...
by Kim Zimmermann | Nov 28, 2014 | Industry News
Dynamic Yield, a provider of automated, real-time personalization and conversion optimization solutions, recently launched a landing page optimization module. The application is positioned to provide marketers with the ability to quickly create, publish and...
by Kim Zimmermann | Oct 27, 2014 | Industry News
Hootsuite has launched the Global Agency Partner Program, which is designed to provide education and resources to agency account teams regarding the latest social media trends and strategies. Announced at the company’s Connect via Hootsuite event in New York...
