by Kim Zimmermann | Jun 23, 2015 | Industry News
Cintell announced the general availability of its cloud-based customer intelligence platform. The SaaS application positions B2B marketers to create, manage and share digital personas throughout their organizations. “Most companies have their buyer personas in a PDF...
by Kim Zimmermann | Jun 18, 2015 | Industry News
Optimizely has added personalization capabilities to its Optimizely Experience Optimization Platform designed to help marketers tailor customers’ mobile and website experiences. Optimizely Personalization uses internal and external data sources, including...
by Kim Zimmermann | Jun 16, 2015 | Industry News
While it is not a new strategy, account-based marketing has recently become a critical part of the marketing mix. More than 90% of marketers believe that account-based marketing is a “must-have,” according to SiriusDecisions’ 2015 State of Account-Based...
by Kim Zimmermann | Jun 16, 2015 | Industry News
Dun & Bradstreet announced that its commercial data is now available in Adobe Marketing Cloud. Users can access the data through Adobe Audience Manager’s Audience Marketplace feature, which is currently in beta testing. This solution is designed to provide...
by Kim Zimmermann | May 21, 2015 | Industry News
IDG Communications launched ABM360, a suite of account-based marketing solutions designed to help marketers identify purchasing intent at the company and decision-maker level. The offering is intended to leverage the company’s media brands, data and marketing...
