by Kim Zimmermann | Aug 17, 2014 | Industry News
Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with the Oracle Marketing Cloud. The partnership positions the company to help marketers to acquire prospects and more successfully capitalize on prospect data to create new...
by Kim Zimmermann | Aug 1, 2014 | Industry News
IgnitionOne, a cloud-based marketing automation platform, has launched a new version of the analytics solution for its Digital Marketing Suite (DMS) platform, which is designed to help marketers assess campaign performance. Key features of DMS Analytics 2.0 include:...
by Kim Zimmermann | Jul 29, 2014 | Industry News
Appboy, a marketing automation platform for mobile apps, announced new multivariate testing capabilities designed to help marketers test variations of headlines, copy and content on multiple messaging channels, including email, in-app messaging and push notifications....
by Kim Zimmermann | Jul 16, 2014 | Industry News
Demand Gen Report is hosting the inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B organizations are using to effectively address each stage the buying cycle. In...
by Kim Zimmermann | Jul 10, 2014 | Industry News
Recently acquired by TIBCO Software, Jaspersoft is a commercial open source business intelligence software provider that operates on a subscription revenue model. The company’s last venture capital funding round was in June 2011 and the goal was to be...
