by Kim Zimmermann | Feb 11, 2014 | Demanding Views
By David M. Raab, Principal, Raab Associates There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion and LeadRocket/Genius by CallidusCloud, which owns LeadFormix. Both of the acquired vendors had bright...
by Kim Zimmermann | Feb 10, 2014 | Solution Spotlight
AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies. AdvocateHub from Influitive is focused on automating advocate and reference programs for B2B technology companies. Features/Functions AdvocateHub...
by Kim Zimmermann | Feb 10, 2014 | Industry News
Act-On Software opened a new office in Reading, Berkshire, UK, to accommodate growth in the Europe, the Middle East and Africa (EMEA) region. The office, along with a small London office opened last year, will provide further support to customers and partners in the...
by Kim Zimmermann | Feb 6, 2014 | Industry News
Marketing automation platform provider eTrigue announced its expansion into the European market, naming Jeff Barnes and David Godden as co-directors of eTrigue Europe Limited. The subsidiary, based in London, will feature the vendor’s DemandCenter marketing...
by Kim Zimmermann | Feb 6, 2014 | Industry News
CallidusCloud acquired LeadRocket, Inc., a social engagement and digital marketing platform provider. The acquisition will equip sales professionals with social media tools and enable access to marketing data from any device, according to officials for both companies....
