by Kim Zimmermann | Jan 23, 2014 | Industry News
B2B marketers need to deliver content that resonates with prospects at every stage of the buying cycle, but it is particularly important during the nurturing process. In a recent webinar, titled Have Enough of the Right Content to Optimize Lead Nurturing Results,...
by Kim Zimmermann | Jan 22, 2014 | Industry News
Shoppers consult customer reviews when researching all types of products, from jeans to washing machines. Buying behavior on the B2C side continues to influence how businesses buyers make purchasing decisions, and many B2B marketers are looking for ways to get...
by Kim Zimmermann | Jan 22, 2014 | Demanding Views
By Lee Odden, CEO, TopRank Online Marketing To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes — over and over again. By Lee Odden, CEO,...
by Kim Zimmermann | Jan 21, 2014 | Solution Spotlight
Elastic Digital’s Partner Demand Generation Center, Elastic Grid, offers a detailed reporting dashboard, which is designed to demonstrate clear marketing ROI for channel marketers. Elastic Digital’s Partner Demand Generation Center, Elastic Grid, offers a...
by Kim Zimmermann | Jan 21, 2014 | Industry News
Brainshark, a business presentation services provider, launched three cloud services designed to improve the effectiveness of internal and external communication. The company also debuted its analytics dashboard, which will provide users with real-time presentation...
