by Kim Zimmermann | Oct 16, 2013 | Solution Spotlight
Cyscom’s ShareMyInsight Marketing & Campaign Analytics for Salesforce tracks the impact of marketing tactics and initiatives. In addition, it provides users with more detailed analysis of buying behaviors and campaign responses. Cyscom’s ShareMyInsight...
by Kim Zimmermann | Oct 15, 2013 | Industry News
Brainshark, a provider of cloud-based business presentations software and solutions, announced that its Brainshark On-Demand application has been integrated with Salesforce Identity to enable access through a single sign-on. Access to Salesforce and Brainshark through...
by Kim Zimmermann | Oct 14, 2013 | Industry News
Lattice Engines announced the Lattice Data Cloud, which is designed to bring together web, social and proprietary buying signals to deliver predictive insights to marketing and sales. The Lattice Data Cloud combines information from tens of thousands of data sources,...
by Kim Zimmermann | Oct 11, 2013 | Industry News
A new class of vendors is emerging to help marketers improve their customer databases, according to a new report from Raab Associates. The Guide to Customer Data Platforms describes systems that give marketers control of building customer databases to support...
by Kim Zimmermann | Oct 10, 2013 | Industry News
Vidyard, a video marketing platform provider, have announced the launch of the Vidyard app for ExactTarget, which is designed to provide marketers with an effective way to share video through email. The Vidyard app for ExactTarget adds deeper functionality and...
