by Kim Zimmermann | Oct 9, 2013 | Industry News
Webinars remain one of the most valuable content formats for engaging with leads throughout the buying cycle. However, maximizing registration and attendance are among the biggest challenges for B2B marketers when it comes to webinar success. The content can spark...
by Kim Zimmermann | Oct 9, 2013 | Solution Spotlight
Trumpia, a multichannel marketing and messaging platform provider, has added a Smart Filters tool, which is designed to be an introductory marketing automation application. Trumpia, a multichannel marketing and messaging platform provider, has added a Smart Filters...
by Kim Zimmermann | Oct 9, 2013 | Demanding Views
By Jay Hidalgo, President, The Barzel Group A few days ago, I read this statistic: Just 6% of B2B leaders say that they frequently calculate ROI, while 17% say they never do. Every time I read a stat like this, I ask “Why?” Then I start doing a mental review of...
by Kim Zimmermann | Oct 8, 2013 | Industry News
Demandbase expanded its consulting services with a Managed Analytics Offering, which is designed to help marketers uncover insights and better measure marketing performance. The Managed Analytics Offering launched as part of Demandbase’s Strategic Services...
by Kim Zimmermann | Oct 7, 2013 | Industry News
B2B marketing technology vendor netFactor announced email2lead, which is designed to provide marketers with real-time tracking and person-level details of prospects coming to a web site from an email campaign. The new offering will be integrated with netFactor’s...
