by Kim Zimmermann | Oct 1, 2013 | Industry News
Demandbase unveiled a premium feature that provides access to Facebook’s advertising inventory, enabling B2B marketers to identify prospects and deliver targeted messages within Facebook without cookies or other tracking mechanisms. Users of Demandbase’s...
by Kim Zimmermann | Sep 30, 2013 | Industry News
The quality of data was the No. 1 of marketers at IT companies using CRM and marketing automation systems, according to a new study from DiscoverOrg, a sales and marketing intelligence tools provider. In the report, Room for Improvement: Data Quality Impacting CRM and...
by Kim Zimmermann | Sep 27, 2013 | Industry News
LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by LeadMD aims to help professionals make the most of their marketing investments by featuring thought leadership, tutorials, online...
by Kim Zimmermann | Sep 26, 2013 | Industry News
InsideView, the provider of a platform that enriches lead records, announced that it will integrate with Marketo. The combination will allow the CRM platform provided by InsideView to match accurate company and contact data with any lead created in the Marketo...
by Kim Zimmermann | Sep 25, 2013 | Industry News
Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging with their content. That was one of the themes of the presentations at The New Rules of Marketing, a recent Marketo online event. “Your customer engagement score is...
