by Kim Zimmermann | Sep 17, 2013 | Solution Spotlight
The StoneShot app offers detailed email campaign reporting, event management and lead activity management. The StoneShot app offers detailed email campaign reporting, event management and lead activity management. Features/Functionality Stoneshot enables users to...
by Kim Zimmermann | Sep 17, 2013 | Industry News
Marketo and event management technology provider Certain announced a partnership that will enable marketers to enhance existing marketing data by using customer profiles gathered at events, according to officials from both companies. “Events represent one of marketing...
by Kim Zimmermann | Sep 16, 2013 | Industry News
B2B marketers have to provide compelling content at all stages of the buying cycle, but top-notch content is particularly important in the early interactions with prospects. During a recent webinar titled: ToFu Content: How To Develop A Healthy Mix For Demand...
by Kim Zimmermann | Sep 13, 2013 | Industry News
Bulldog Solutions, Inc. has launched Bulldog PowerPlay, which company officials describe as an integrated demand generation framework based on the buyer’s journey. Comprised of three “plays,” the goal of the packaged solution is to enable marketers to drive a...
by Kim Zimmermann | Sep 13, 2013 | Industry News
The Oracle Eloqua AppCloud is moving to the vendor’s Topliners user community site, enabling customers to more easily share, comment and follow apps, and receive updates from a single location, according to company officials. The integration also enhances...
