by Kim Zimmermann | Aug 23, 2013 | Industry News
HubSpot recently introduced updates to its marketing automation platform, including a Content Optimization System (COS), a social media tool called Social Inbox and a new analytic reporting engine. The company also unveiled Signals, an app for sales reps. The COS...
by Kim Zimmermann | Aug 22, 2013 | Industry News
Room 214, a digital and social media marketing agency, recently joined LaunchPoint, Marketo’s partner ecosystem. In addition to social media and digital marketing services, Room 214 provides consulting services to companies that are implementing the Marketo...
by Kim Zimmermann | Aug 21, 2013 | Industry News
Traditionally, the inside salesperson has been a junior staffer who does some of the legwork and generates leads for the more seasoned field sales professionals, who close the deals. That role is rapidly changing, and many inside salespeople are more technically savvy...
by Kim Zimmermann | Aug 20, 2013 | Solution Spotlight
The atEvent Check-In app enables marketers to check in event attendees, capture discussion topics and follow-up actions, and upload the information to their marketing automation and CRM systems in real time. The atEvent Check-In app enables marketers to...
by Kim Zimmermann | Aug 20, 2013 | Demanding Views
By Michael Gerard, CMO, Curata Marketing’s desire to increase the quantity and quality of sales-ready leads has never been stronger than it is right now. However, the days of relying solely upon outbound marketing (e.g., traditional advertising channels,...
