by Kim Zimmermann | Aug 8, 2013 | Industry News
PunchTab, a multichannel loyalty and engagement platform, has released a loyalty app that will work with ExactTarget. The app, which will enable marketers to reward customer engagement and create loyalty from within email, is available on HubExchange, the recently...
by Kim Zimmermann | Aug 7, 2013 | Industry News
The delineation between marketing and IT is becoming more fluid as data analytics and advanced technologies drive marketing strategies. As the concept of data-driven marketing takes hold and marketing’s responsibilities broaden beyond lead generation, the...
by Kim Zimmermann | Aug 6, 2013 | Demanding Views
By Terry Arnold, VP, Contact Center Solutions, Harte-Hanks Demand generation is not without its challenges. A difficult economy has led to an elongated B2B sales cycle. Buying processes have slowed, producing more no-decisions from buyers. Both sales and marketing...
by Kim Zimmermann | Aug 6, 2013 | Solution Spotlight
FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side to justify marketing spend. FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side...
by Kim Zimmermann | Aug 6, 2013 | Industry News
The Teradata Data-Driven Marketing Survey 2013 revealed that while many companies are moving toward data-driven marketing, nearly half of marketers agree that data is the most underutilized asset in their organization. In response, many companies are starting in the...
