by Kim Zimmermann | Nov 30, 2015 | Industry News
Marketo’s LaunchPoint exchange for third-party marketing solutions has grown to 550 applications and services in the past three years. More than 150 partners have been added in the last year across all solution categories, including paid media, predictive...
by Kim Zimmermann | Nov 25, 2015 | Industry News
Zaptitude, a cloud-based referral platform, announced an integration with HubSpot that is designed to help B2B marketers manage and measure customer referral programs. The news follows recently announced integrations with Marketo and Salesforce. The vendor’s...
by Kim Zimmermann | Nov 23, 2015 | Industry News
According to the 2015 Survey Of B2B Marketers, commissioned by 6sense, 70% of B2B marketers report that they are measured on the amount of revenue generated from their marketing and lead generation campaigns. However, a majority of those surveyed report that their...
by Kim Zimmermann | Nov 18, 2015 | Industry News
Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing Cloud to predict the next best steps in the customer journey. “The nurture journey can sometimes be an Achilles’ heel for...
by Kim Zimmermann | Nov 16, 2015 | Industry News
Vidyard introduced Vidyard Live, a live streaming solution designed to provide information — down to the individual viewer — about who watched a live video, when and for how long. Vidyard Live positions a marketer or sales rep to see who watched a live video feed...
