by Kim Zimmermann | Jul 1, 2013 | Industry News
Even with the growing adoption of marketing automation, CRM and web analytics tools, most marketers are still challenged to clearly demonstrate the ROI of their campaigns. In a move to fill that gap, Left Brain DGA, one of the leading demand gen consultancies, has...
by Kim Zimmermann | Jul 1, 2013 | Solution Spotlight
Net-Results Mobile for iOS allows users to view real-time activity data for prospects and customers from any iOS device. Net-Results Mobile for iOS gives sales reps and marketers real-time access to valuable prospect information for assigned leads. Net-Results Mobile...
by Kim Zimmermann | Jul 1, 2013 | Demanding Views
By Jason Thibeault, Senior Director of Marketing Strategy, Limelight Networks As discussed in Part 1 of this two-part essay, storytelling is reshaping marketing. Why? Because relationships are the new currency and you can’t build relationships through product...
by Kim Zimmermann | Jun 28, 2013 | Industry News
Adobe Systems Inc. agreed to acquire privately held Neolane, a provider of cross-channel campaign management technology, for approximately $600 million in cash. Industry observers say the acquisition helps to fill some gaps in Adobe’s Marketing Cloud but still...
by Kim Zimmermann | Jun 27, 2013 | Industry News
Bizo, a provider of business audience marketing technology, has raised $12.5 million in venture debt financing from City National Bank. This round of funding puts Bizo at approximately $30 million in total equity and debt capital. Bizo plans to use the funding to...
