by Kim Zimmermann | Jun 11, 2013 | Solution Spotlight
Ifbyphone, a provider of voice-based marketing automation, has integrated its call tracking data with Google Universal Analytics. This enhancement enables Universal Analytics users to view rich, context-specific call tracking data alongside their other marketing...
by Kim Zimmermann | Jun 11, 2013 | Industry News
Marketo announced the availability of the Marketo Customer Engagement engine, which company officials say will simplify the process of developing targeted campaigns by intelligently and automatically managing the timing and distribution of content. Features include:...
by Kim Zimmermann | Jun 11, 2013 | Industry News
Marketers are quick to discard duplicate leads to avoid doubling their demand generation efforts. But new research reveals that duplication isn’t necessarily a dead end to sales. A new study, titled: “Duplicate Leads: Unrealized Value or Waste of Time?” and...
by Kim Zimmermann | Jun 10, 2013 | Industry News
ANNUITAS announced the addition of Jason Stewart, a recognized B2B demand generation veteran, as its VP of Demand Generation. Stewart, formerly Director of Marketing for Demandbase, brings extensive experience in driving integrated demand generation programs and...
by Kim Zimmermann | Jun 7, 2013 | Industry News
CallidusCloud released LeadFormix Summer 2013, the latest version of the vendor’s marketing automation platform that includes new social, lead generation and reporting tools. The upgrade will enable marketers to generate more high-quality leads in less time and...
