by Kim Zimmermann | Jun 6, 2013 | Industry News
Will Salesforce.com’s acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation function is going to get gobbled up by CRMs, the way Oracle swallowed Eloqua? While it is still early in the game, most experts...
by Kim Zimmermann | Jun 5, 2013 | Industry News
Kapost announced an editorial calendar app for Eloqua users, enabling them to view their email and campaign activities on monthly and quarterly calendars directly within the marketing automation platform. The free Kapost Calendar App Beta, which will be available in...
by Kim Zimmermann | Jun 5, 2013 | Industry News
When B2B marketers send out a typical paid tweet, they have to direct leads to a landing page with a form for their name, company, email and any other pertinent bits of data they want to capture. As any marketer knows, when prospects have to go to another site and...
by Kim Zimmermann | Jun 4, 2013 | Solution Spotlight
Bulldog Solutions’ Revenue Performance Center is a revenue analytics platform designed to provide marketing leaders with complete visibility into the impact of their marketing programs on leads, opportunities and revenue. Bulldog Solutions’ Revenue...
by Kim Zimmermann | Jun 4, 2013 | Demanding Views
By Dan McDade, President and CEO, PointClear, LLC Two things have restored my faith in humanity so far this year. One is an article by ITSMA’s Julie Schwartz in which she writes “70% of buyers want to engage with sales reps before they identify their short list”...
