by Kim Zimmermann | May 8, 2013 | Industry News
B2B marketers have been on a content binge of sorts over the past few years, developing all types of campaigns in a variety of formats to bolster their lead generation efforts. But in the past six months or so, observers say that B2B marketers are realizing that for...
by Kim Zimmermann | May 7, 2013 | Demanding Views
By Bonnie Crater, CEO, Full Circle CRM Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the...
by Kim Zimmermann | May 7, 2013 | Solution Spotlight
AMP by MindMatrix is a marketing automation software package designed specifically to address the needs of channel partners and independent representatives. The solution helps vendors, manufacturers and brands measure independent rep and partner marketing efforts, as...
by Kim Zimmermann | May 3, 2013 | Industry News
Don’t be afraid to develop content with a viewpoint. That was one of the messages of the Digital Deal Makers Panel at the B2B Content2Conversion event. “When developing content, find a non-standard point of view and defend it,” said panelist Mark Wilson, CMO of...
by Kim Zimmermann | May 2, 2013 | Industry News
EPM Live, a cloud-based work management and project portfolio management platform, has released a Salesform.com app. The application integrates CRM capabilities with EPM Live’s existing software that will help streamline business processes and increase ROI,...
