by Kim Zimmermann | Apr 29, 2013 | Industry News
Salesforce.com launched Social.com, a service that allows users to advertise on Facebook and Twitter using real-time customer and social listening data. Social.com is the latest addition to the Salesforce Marketing Cloud, which includes Radian6 and Buddy Media. Fifty...
by Kim Zimmermann | Apr 26, 2013 | Industry News
Software-as-a-service marketing automation provider eTrigue Corp. announced the 2013 Spring release of DemandCenter, which includes updated dashboards and interactive grids for easier data sorting. This release also features a simpler way to manage eTrigue’s...
by Kim Zimmermann | Apr 25, 2013 | Industry News
Silverpop announced that it has received $25 million in new funding in the form of venture debt from Escalate Capital Partners and Silicon Valley Bank. Venture debt is a typical precursor to IPOs and acquisitions, leading observers to speculate that Silverpop plans to...
by Kim Zimmermann | Apr 25, 2013 | Industry News
Bizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform to help B2B companies to better understand and more efficiently engage target audiences...
by Kim Zimmermann | Apr 24, 2013 | Industry News
The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel Crafting a Killer B2B Content Strategy at the B2B Content2Conversion event hosted by Demand Gen Report. During the panel discussion,...
