by Kim Zimmermann | Apr 19, 2013 | Industry News
Citrix is rolling out GoToWebcast in North America and Europe, providing users with a low-cost, self-service webcasting tool for up to 5,000 attendees. A subscription-based webcasting tool, GoToWebcast allows users to broadcast unlimited audio and video presentations...
by Kim Zimmermann | Apr 19, 2013 | Industry News
Computer hardware, telecom and retail were among the highest performing verticals in Silverpop’s recently released 2013 Email Marketing Benchmarks Study. In addition to the standard email marketing benchmarks, the report provides a breakdown of data by...
by Kim Zimmermann | Apr 19, 2013 | Solution Spotlight
Bizible Marketing Analytic’s Google Adwords Integration for Salesforce app brings the company’s patented marketing analytics and revenue tracking to Salesforce. This Bizible app reports advertising yields in terms of dollars generated. Bizible Marketing...
by Kim Zimmermann | Apr 19, 2013 | Demanding Views
By Debbie Qaqish, Principal Partner and Chief Strategy Officer, The Pedowitz GroupIn the world of B2B marketing today, if you don’t already have some kind of direct revenue accountability as a marketing executive, don’t worry, you will. As I’ve...
by Kim Zimmermann | Apr 16, 2013 | Solution Spotlight
Inforce Marketing from Infor delivers enterprise-strength marketing capabilities in a 100% native Salesforce.com application. It streamlines the marketing process and delivers the most relevant results to your marketing team while keeping costs in check. ...
