by Kim Zimmermann | Apr 16, 2013 | Industry News
Most B2B companies are investing in content marketing, in fact the Content Marketing Institute found that 91% are using this tool while 80% of business decision-makers said they prefer to receive information about a company in a series of articles versus an...
by Kim Zimmermann | Apr 15, 2013 | Industry News
Teradata Corp., a provider of analytic data platforms, applications and services, introduced Interactive Customer Engagement, an Integrated Marketing Management (IMM) offering that helps marketers leverage data from digital and traditional sources. According to...
by Kim Zimmermann | Apr 12, 2013 | Industry News
INBOX25, a provider of cloud-based marketing automation systems, unveiled the latest version of its software that provides access to its marketing automation platform from within SugarCRM. It was introduced at SugarCon 2013, SugarCRM’s annual customer,...
by Kim Zimmermann | Apr 11, 2013 | Industry News
Marketo unveiled a new certification program at the 2013 Marketo User Summit this week to recognize expert users of the vendor’s marketing automation software. According to company officials, key benefits of the new program for Marketo certified experts and...
by Kim Zimmermann | Apr 10, 2013 | Industry News
Are marketing-generated leads really full of dreck, or is sales just unable to close deals? It is an age-old battle of wills that is getting more heated as the pressure is on both sales and marketing to meet ever-rising revenue targets. Many organizations are looking...
