by Klaudia Tirico | Mar 15, 2017 | Industry News
B2B review sites are growing in popularity as marketers realize the added benefits beyond the promotional aspect of the review itself. Companies such as Marketo and ID Wholesaler have found great success by using positive reviews on channels such as G2 Crowd and...
by Klaudia Tirico | Mar 14, 2017 | Solution Spotlight
Act-On recently launched its Adaptive Journeys platform, a tool designed to help marketers track, score, measure, connect and learn from customer interactions. This includes interactions that occur early in the brand experience, during the initial buying cycle, or...
by Klaudia Tirico | Mar 6, 2017 | Solution Spotlight
ReportHub is a new business intelligence solution available with Velocify LeadManager. The company said the solution aims to help sales and marketing leaders digest an extensive amount of performance data to guide quicker, more informed decisions that can have a...
by Klaudia Tirico | Feb 27, 2017 | Solution Spotlight
Uberflip is designed to aggregate content and automate publishing for marketers. FEATURES/FUNCTIONALITY Uberflip’s Content Hubs enable users to organize content into channels for easy discovery. The company said users can segment their content by type,...
by Klaudia Tirico | Feb 23, 2017 | Industry News
B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX is very important, but they have yet to master it, according to Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft, during his...
