by Klaudia Tirico | Dec 5, 2016 | Industry News
Salesforce announced it has expanded its global strategic alliance with Amazon Web Service (AWS). The two companies will deliver new service integrations in mid-2017 that they said are designed to streamline how customers capture, analyze and act on their data. The...
by Klaudia Tirico | Dec 5, 2016 | Solution Spotlight
Helpshift, a customer support platform for mobile apps, has released Campaigns for Proactive Support. The solution provides companies the ability to manage their data and deliver proactive automated customer service in-app messaging before problems occur....
by Klaudia Tirico | Dec 1, 2016 | Demanding Views
I attended a great event, courtesy of IDG: Driving Demand Generation Success. The main theme was a hot one — ABM — and the panel debate was lively, with the likes of Gerry Brown, Research Director at IDC, Tim Pickard, CMO at NewVoiceMedia and Jo Pettifer, VP EMEA...
by Klaudia Tirico | Dec 1, 2016 | Industry News
Technology media company TechTarget, Inc. has launched an account-based marketing solution for B2B tech marketers called Instant ABM. The solution can decrease the complexity of ABM adoption and streamline the time-to-value after launching an ABM strategy, according...
by Klaudia Tirico | Nov 30, 2016 | Industry News
Return Path, an email data solutions provider, has acquired Email Copilot, a company that tracks and analyzes email deliverability data. Terms of the acquisition were undisclosed. Email Copilot’s dashboard will be integrated into Return Path’s Email...
