by Klaudia Tirico | Sep 28, 2016 | Industry News
Content marketing is getting better by the year, according to The Content Marketing Institute. The organization released its seventh annual research report with MarketingProfs, titled: B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America,...
by Klaudia Tirico | Sep 27, 2016 | Case Studies
Sales and marketing technology provider LeadGenius helps companies connect with decision-makers through automated emails. After experiencing some setbacks with third-party software, the company turned to Nylas, an email application for sales professionals, to help...
by Klaudia Tirico | Sep 27, 2016 | Industry News
YesPath has introduced a new sales product within its Account-Based Marketing (ABM) Platform. YesPath for Sales enables account-based selling, helping sales teams engage with known prospects using personalized apps that guide prospects to useful content, the company...
by Klaudia Tirico | Sep 26, 2016 | Solution Spotlight
Delivra is an email marketing software platform that offers an easy-to-use, drag-and-drop editor to customize content and marketing automation capabilities. This allows users to strategically plot out entire email drip campaigns, according to the company....
by Klaudia Tirico | Sep 19, 2016 | Solution Spotlight
Building on Infer’s lead behavior and account fit scoring models, the company’s new Account-Based Behavior Scoring allows marketing teams to laser-focus their ABM campaigns on deals that are most likely to close quickly. FEATURES/FUNCTIONALITY...
