by Klaudia Tirico | May 4, 2016 | Industry News
Adobe announced a definitive agreement to acquire Livefyre, a content curation and audience engagement company, for an undisclosed sum. With the integration, Adobe customers will be able to collect, curate and publish user-generated content from social networks for...
by Klaudia Tirico | May 3, 2016 | Blog
With its emphasis on visual context, it’s no surprise that Instagram has become a huge platform for B2C companies. But when I started thinking about how the channel could benefit B2B companies, I had to pause. I understand why most B2B companies turn to Twitter...
by Klaudia Tirico | May 2, 2016 | Industry News
Global consulting firm Bluewolf, which was just recently acquired by IBM, has launched the Bluewolf Digital Marketing Assessment, designed for companies that already use cloud marketing automation platforms such as Salesforce, Marketo and Oracle. The service enables...
by Klaudia Tirico | May 2, 2016 | Solution Spotlight
ScribbleLive, a content marketing software provider, offers its ScribbleLive Plan solution designed to support marketing teams by aligning content to campaign goals and the right personas. FEATURES/FUNCTIONALITY ScribbleLive Plan allows marketing teams to set...
by Klaudia Tirico | Apr 27, 2016 | Industry News
Predictive intelligence platform 6sense has launched SearchSense, a product designed to reveal the search activity of B2B decision makers and buying committees across the Web. The solution aims to provide marketing and sales with insight into who is exhibiting...
