by Klaudia Tirico | Mar 13, 2018 | Demanding Views
We’ve seen a tremendous change in the B2B marketing industry in the past few years – and even months. Account-based marketing (ABM), artificial intelligence (AI), marketing-sales alignment and data-driven personalization seem to be everywhere. But while many...
by Klaudia Tirico | Mar 8, 2018 | Industry News
Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain and Heinz Marketing, attributing event spend to revenue generation is a difficult task. The report showed that, of the one in four companies that spend 25%...
by Klaudia Tirico | Mar 6, 2018 | Demanding Views
AI-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success. AI can help salespeople prioritize leads and make relevant product or service recommendations using data science to provide guidance. This...
by Klaudia Tirico | Mar 5, 2018 | Solution Spotlight
Hushly is a conversion optimization software designed to capture website abandoners as they are ready to leave a company’s web page. It can also capture double opt-in website leads through un-gated content, mobile conversions and more. FEATURES/FUNCTIONALITY...
by Klaudia Tirico | Feb 28, 2018 | Solution Spotlight
InsideView Append is designed to attach comprehensive, continuously refreshed company data to Salesforce accounts. This can help customers better target and engage prospective customers with deeper insight into company data. FEATURES/FUNCTIONALITY InsideView Append...
