by Klaudia Tirico | Aug 24, 2017 | Financial News
WorkSpan, a collaboration software designed to help users execute joint marketing programs with partners and agencies, has raised $9 million in a Series A funding round led by Mayfield. The company also announced the general availability of its solution after...
by Klaudia Tirico | Aug 23, 2017 | Case Studies
TIBCO, a leading provider of integration, infrastructure and API management solutions, recently partnered with content platform provider LookbookHQ to address declining performance in conversions from its free trial program. The Challenge A majority of TIBCO’s...
by Klaudia Tirico | Aug 23, 2017 | Demanding Views
Trade shows are having a dramatic revival, which is great news for marketing and sales. Why this resurgence? One word: Efficiency. Consider how selling has changed over the past two decades. Before today’s high-speed digital age, sales was typically a drawn out...
by Klaudia Tirico | Aug 22, 2017 | Solution Spotlight
Story is PulsePoint’s content marketing platform designed to extend reach across premium social, native and content discovery channels, as well as optimize content based on to campaign KPIs to help maximize engagement and deliver ROI. FEATURES/FUNCTIONALITY...
by Klaudia Tirico | Aug 18, 2017 | Industry News
Phil Fernandez, Co-founder, former CEO and Chairman of Marketo, has joined the account-based marketing and sales company Engagio on an advisory level. The move puts him in partnership with his fellow Marketo co-founder Jon Miller, who left the company to launch...
