by Klaudia Tirico | Jun 16, 2017 | Demanding Views
By today, retaining the Millennial salesperson is a top priority. For most, it’s also a challenge. Sure, making the office more appealing helps, but tried-and-true leadership, mentorship and guidance will beat free snacks every time. It turns out, supportive...
by Klaudia Tirico | Jun 16, 2017 | Industry News
Highspot, a sales enablement solution provider, announced the closing of a $15 million series B financing round led by Shasta Ventures, with additional participation from Salesforce Ventures and existing investor Madrona Venture Group. The funding is intended to help...
by Klaudia Tirico | Jun 14, 2017 | Blog
Unfortunately, there is no eHarmony-type website that pairs your business with a B2B marketing or demand generation agency through a match-making quiz. (If you know of one, let me know in the comments!) So how do you find your match? Leave the quizzes to the dating...
by Klaudia Tirico | Jun 12, 2017 | Solution Spotlight
Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts and transactions across multiple data sources. It enables marketers to manage customer and prospect lead lists into test and control cells, associate...
by Klaudia Tirico | Jun 9, 2017 | Demanding Views
Prayag Narula, CEO of LeadGenius, sat down with Demand Gen Report to discuss how B2B sales and marketing organizations are prioritizing personalization with the help of micro-segments, the right data and efficient campaign planning. Demand Gen Report:...
