by Marjorie Romeyn-Sanabria | Sep 4, 2020 | Case Studies
ARCOS, a software company that provides automated crew callout and resource management software for finding and tracking repair crews for utility companies, was looking to break into new industries. The company sought to pursue buyers within manufacturing, oil and gas...
by Marjorie Romeyn-Sanabria | Sep 4, 2020 | Demanding Views
In the wake of canceled events, work from home and a move to all things digital, the marketing profession is going through a fundamental change. A recent McKinsey study found that...
by Marjorie Romeyn-Sanabria | Sep 1, 2020 | Industry News
Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end...
by Marjorie Romeyn-Sanabria | Aug 28, 2020 | Demanding Views
As the world grapples with a global pandemic, economic slowdown, civil unrest and racial injustice, business leaders need to change the way we communicate with our customers. When the pandemic first struck, business leaders were kept up at night wondering: Do people...
by Marjorie Romeyn-Sanabria | Aug 20, 2020 | Industry News
Terminus has appointed Ed Frederici as the company’s new Chief Technology Officer (CTO), overseeing its engineering and technology teams. The new C-level addition follows Terminus’ ambitious buildout of its ABM integration with Salesforce Pardot and the...
