by Marjorie Romeyn-Sanabria | Jul 8, 2020 | Industry News
VanillaSoft, a sales engagement technology company, has appointed CMO Darryl Praill as Chief Revenue Officer. Praill joined VanillaSoft as CMO in 2017, and successfully increased VanillaSoft’s profile in the sales technology space and among industry...
by Marjorie Romeyn-Sanabria | Jul 6, 2020 | Industry News
RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement...
by Marjorie Romeyn-Sanabria | Jul 6, 2020 | Demanding Views
Every brand or enterprise is crafting and refining their digital strategy on a daily basis. However, especially in the world of B2B, companies fall into many of the same mistakes. According to a 2019 Forrester report, “44% of B2B buyers expect to do more than...
by Marjorie Romeyn-Sanabria | Jun 29, 2020 | Demanding Views
We are months into the COVID-19 lockdowns. That means it’s been a full quarter, from mid-March to mid-June. But the ramifications of this COVID quarter will be felt for months, if not years. If you’re like most marketers, you’ve had to drastically...
by Marjorie Romeyn-Sanabria | Jun 23, 2020 | Industry News
IDG has agreed to acquire Triblio, in a union that will pair one of the largest B2B media brands around the world with one of the fastest-growing providers of ABM and B2B martech solutions. In announcing the acquisition, Mohamed Ali, CEO of IDG, pointed to the...
