by Marjorie Romeyn-Sanabria | May 18, 2020 | Industry News
Demandbase has announced the launch of its ABM Innovation Tour, a four-stop virtual experience that will offer access to insights, industry best practices and success stories from leading B2B marketers. The events will take place on June 24, July...
by Marjorie Romeyn-Sanabria | May 13, 2020 | Industry News
Using social media platforms to share marketing messages with B2B buyers is a proven tactic. And since the emergence of Covid-19 has forced more employees to work virtually, the opportunities to engage with decision-makers on social platforms has climbed...
by Marjorie Romeyn-Sanabria | May 8, 2020 | Demanding Views
TrustRadius published a survey indicating a sharp decrease in marketing technology software spending in the weeks after the surge of coronavirus cases. This could be bad news for B2B marketers, who are seeking to sell solutions but may not be able to in the face of...
by Marjorie Romeyn-Sanabria | May 7, 2020 | Industry News
RollWorks, the ABM platform, announced an integration with LinkedIn Marketing Solutions that aims to help B2B marketers to launch, optimize and report on their account-based activities across both platforms. By integrating LinkedIn ads with RollWorks’, B2B...
by Marjorie Romeyn-Sanabria | May 5, 2020 | Blog
COVID-19 has changed the game for everyone in martech. In the age of social distancing, a crucial component of reeling in customers – the in-person event – has been suspended indefinitely. Now more than ever, it is important to reach consumers and prospects over...
