by Michael Rodriguez | Aug 23, 2021 | Case Studies
Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing and SDR teams to manage all aspects of the buyer’s journey. To do this, the company realized that they needed to provide its...
by Michael Rodriguez | Aug 23, 2021 | Solution Spotlight
The Sales Seat solution from Drift is designed to unify sales data and highlight which accounts and buying committees are the most engaged in the pipeline, allowing users to qualify buyers faster and increase engagement across various channels. Back-Of-The-Box Details...
by Michael Rodriguez | Aug 20, 2021 | Financial News
Kronologic, a calendar monetization platform, secured $20 million in seed funding in a round led by Signal Peak Ventures with additional investment from Silverton Partners, Next Coast Ventures and Geekdom Fund. Kronologic is an AI-powered scheduling platform that...
by Michael Rodriguez | Aug 19, 2021 | Industry News
As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of marketing is becoming increasingly necessary for optimal martech spending. Research from the CMO Council showed that 75% of CMOs collaborate...
by Michael Rodriguez | Aug 17, 2021 | Industry News
Seismic, a sales enablement platform provider, acquired training, coaching and enablement solution Lessonly to help users provide seamless sales experiences from within the Seismic platform. In addition, Seismic completed its latest series G funding round, raising...
