by Michael Rodriguez | Jun 3, 2020 | Industry News
The allocation of market development funds (MDF) to channel partners is a common component of most vendors’ indirect sales programs. But at many companies, MDF initiatives are built upon opaque processes and generate uncertain results. Many channel managers...
by Michael Rodriguez | Jun 1, 2020 | Solution Spotlight
B2Lead, a wholesale marketing solutions platform, has announced an enhanced version of their ABM lead generation program, designed to help users achieve maximum ROI through higher quality intent data and more targeted leads. BACK-OF-THE-BOX DETAILS B2Lead’s ABM...
by Michael Rodriguez | May 28, 2020 | Industry News
Seismic, a marketing and sales enablement platform, launched new capabilities within its Seismic Storytelling Platform to support B2B content creation and personalization. The Seismic Storytelling Platform is designed for personalized content creation, allowing...
by Michael Rodriguez | May 26, 2020 | Solution Spotlight
Marketpoint, a marketing solutions agency, has updated its CRM solution with new features designed to optimize performance and to provide enhanced support services for users. BACK-OF-THE-BOX DETAILS Marketpoint has rewritten CRM 3.0’s user interface code for...
by Michael Rodriguez | May 23, 2020 | Industry News
6sense, an account engagement platform, has announced the integration of its Dynamic Segments with LinkedIn’s Campaign Manager feature. The initiative aims to provide users with the ability to leverage 6sense’s account and intent data insights for LinkedIn...
