The integration of customer and prospect data with e-commerce transactions will become more important for B2B companies going forward as they take an omnichannel approach to customer engagement and move toward e-commerce solutions, according to Heidi Tucker, InsideView’s VP of Global Alliances. Companies such as 3M and Aramark are using e-commerce platforms for the B2B transactions, she noted.
“For B2B companies, this means that sales and marketing teams have access to real-time intelligence about their customers to ensure they are investing their marketing and sales resources on campaigns with a strong ROI,” Tucker noted in an interview with Demand Gen Report.
The integration is intended to provide customers with direct access to InsideView for Sales to be used in combination with other solutions in the SAP for Commerce portfolio.
InsideView for Sales is natively enabled within the SAP Cloud for Customer solution to position sales executives with real-time competitive insights for more relevant, informed business conversations and to help close deals faster. The new agreement expands integration of InsideView for Sales with SAP hybris Commerce, a move designed to make delivery within SAP software faster and more seamless.