Unmetric, a social media analytics startup, launched a competitive intelligence mobile application designed to provide B2B marketers with real-time insights into competitors’ social media activities.
The app, named Sense, is offered separately from Unmetric's social media intelligence platform and positions B2B marketers to monitor competitors’ campaign images, videos, hashtags and other social activity in real time through a single live stream. Users can also gain detailed insights into how social followers are engaging with competitors’ social posts.
“Customers and competitors are the two things every marketer constantly thinks about,” said Lux Narayan, CEO of Unmetric. “While there are market research and applications like SurveyMonkey for customer [insights], there is nothing simple for competitive intelligence. We created Sense to fill this unmet need and to be the easiest way for any marketer - from digital strategists to CMOs - to stay abreast of competition anytime, anywhere.”