WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause Ads.
This integration offers a more efficient path to Wunderkind’s high-impact CTV format for all Yahoo DSP buyers via private marketplace deals, unlocking the power of first-party data and non-intrusive ad experiences during one of CTV’s highest-attention moments.
By bridging Wunderkind’s ad technology with the precision media buying platform of Yahoo DSP, brands can now programmatically activate Pause Ads at scale, targeting known users across premium CTV inventory, triggering engagement during opt-in moments, and measuring full-funnel impact with clarity. Developed in partnership with OpenGlass.TV, Wunderkind’s CTV Pause Ad technology ensures seamless delivery and optimization across platforms.
Yahoo’s View
Beau Ordemann, Vice President, CTV at Yahoo, said integrating Wunderkind’s high-impact display and CTV formats into Yahoo DSP doesn’t just expand their inventory.
“It’s an initiative aimed at enhancing user engagement and driving measurable business outcomes,” said Ordemann is a statement. “By continuously innovating our offerings, we deliver a competitive advantage that unlocks new possibilities for our buyers.”
By the Numbers
To illustrate the impact of their collaboration, WunderKIND Ads and Yahoo DSP unveiled a highly successful campaign for a leading luxury retailer seeking to maximize brand impact and engagement among financially discerning, high-value audiences.
The strategic campaign successfully combined upper-funnel influence with lower-funnel efficiency, challenging the traditional view of media channels. WunderKIND Ads deployed a sophisticated media mix combining Programmatic CTV Pause Ads on Yahoo DSP with supporting Custom High-Impact display units.
The core strategy focused on capturing high-attention moments, during the natural viewing break on CTV and post-content on display. Powered by a robust first-party data strategy, delivered immediate success including generating an over 12% lift in Purchase Intent among younger consumers, a strong, positive signal of buying interest and delivering a 28% more cost-effective CPC than the retailer’s holiday average.
The Power of CTV
This ability to activate high-value first-party data against innovative formats like Programmatic CTV Pause Ads is a testament to the power of combining platform precision with unique creative formats, according to WunderKIND officials. These results validated the power of non-interruptive formats to influence consumer intent.
“This campaign proves that non-interruptive advertising is the future of TV and digital media,” said Adam Gendelman, Head of Sales and Operations for Wunderkind Ads. “By combining the platform reach of Yahoo DSP with Wunderkind’s formats, we’ve redefined what programmatic CTV can achieve – delivering personalization, performance, and scale in one move.”
