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The 2015 B2B Buyer's Survey Report

B2B buyers are an elusive bunch, but now you can take a first-hand look at how they are travelling through the buyer's journey. These exclusive findings from Demand Gen Report's 2015 B2B Buyer's Survey will provide you with valuable information on the latest buying trends that will help you better understand your buyers. This research explores the factors affecting the…

2015 Content Preferences Survey: Buyers Value Content Packages, Interactive Content

The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey in 2012.While white papers and webinars remain among the most popular types of content for engaging prospects, buyers are increasingly relying on infographics, videos and other interactive content, such as ROI calculators and assessments, as they make their buying decisions. It is no surprise that…

2015 Benchmark Study: What's Working In Demand Generation?

More than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015, and they will invest in a number of tactics to drive results, including persona development, webinars and in-person events. In addition, 36% report that their budgets will increase 1% to 10% in the coming year. Respondents to the 2015…

The 2014 Lead Nurturing Benchmarking Study

In Demand Gen Report's inaugural Lead Nurturing Benchmarking Study, many B2B marketers report they are leveraging several years of experience in developing lead nurturing campaigns. 71% state that they leverage lead nurturing in their demand generation initiatives, while 19% plan to implement it within the next year.  Those who have already began using lead nurturing have seen improved campaign response and…

Demand Gen Report’s 2014 Content Preferences Survey

In Demand Gen Report’s 2014 Content Preferences Survey, B2B buyers revealed that they rely are placing a greater emphasis on visual content throughout the purchasing lifecycle. They are also accessing content much more frequently from smartphones and tablets. These trends have led to an even higher buyer reliance on content than ever before to assist in research and purchasing decisions.

The 2014 B2B Buyer Behavior Survey

While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago. That was just one finding in Demand Gen Report’s 2014 B2B Buyer Behavior Survey. A total of 150 B2B buyers were involved in a major purchase during the past 12…